I’m proud to be championing Solvay Society’s marketing strategy and support them in growing their business and taking it to the next level.
Their beers bridge the gap between the UK and the continent by creating modern beers abstracted from classic Belgian styles.
The first thing I did with Solvay and any brand I work with is to get to know them, their products and goals.
I provide Solvay Society with quarterly marketing plans including SMART targets, KPIs and situational analysis. They tend to include three main objectives for the quarter which I lead while collaborating with the team to ensure their success. At the conclusion of the quarter, I’ll create a brief summary of the outcomes for the quarter and how we’ll take this forward into the next.
For the taproom, I’ve been focussing on general PR by organising trade events and implementing a loyalty scheme to initially foster a local community of fans. A few of the first actions I looked after were the creations and optimisations of Google Business profiles so that prospective customers would have a smooth journey in finding us and finding any information they may need. I also liaised with their existing website developer to create a page for the taproom and supplied them with the content needed.
While setting up the brewery’s marketing strategy, I worked to create an initial bank of photographs of products, taproom and people for future content.
The quarterly marketing plans also include quarterly content plans scheduled using Loomly, a collaborative scheduling platform. In all the content, I work to maintain the brand’s chatty, friendly tone of voice with the aim of fostering engagement from our audience. My goal for the first quarter was to generally increase volume and consistency across all social media platforms and with special focus on promoting the taproom. I use insights and analytics to optimise the time our content goes out and I also provide quarterly reports of our audience and engagement to measure our success.