7000 Jars of Beer were looking for a new website so they could showcase their new marketing focuses alongside their established identity as they entered their third year of trading.
The new website features the Untappd app which gives customers a live list of the products in stock.
Not only do search engines pick up the name of the app but also the names of the breweries and all the styles of beer that my client stocks; therefore their search engine ranking was optimised for the products they stock without having to stray from the minimalist look my client wanted.
Over the last two years they had solidified their reputation for being a craft beer bottle shop.
Now with a wider range of wine & spirits and a new license allowing customers to enjoy a drink in-store they wanted to have these offerings highlighted online.
I also added the story behind their brand name & the Father, Daughter story to give users a more personal insight into the brand.